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ABSOLUT Vodka have a multi-media fashion exhibition opening this evening in Dublin – ABSOLUT MODE. Featuring five Irish designers at The Loft, South Studios, Dublin 8, each piece will be bespoke and inspired by the icon that is the ABSOLUT bottle.

That there is the new ABSOLUT bottle design – described in the press release as follows:

… a return to fashion as an art form for the brand. The ABSOLUT MODE limited edition bottle has 12 facets of glass and is wrapped in midnight blue silk cloth with text embroidery and follows on from other limited editions including ABSOLUT DISCO, ABSOLUT ROCK, and last year’s ABSOLUT GLIMMER.

To celebrate the lauch of the bottle, ABSOLUT Ireland have invited five designers - Sorcha O’Raghallaigh, Simone Rocha, Helen Steele, Natalie B Coleman and Eilis Boyle to create their own designs based on their take on the ABSOLUT bottle. There’s also photography and film by Rich Gilligan.

These will be unveiled and on display in a free exhibition at  The Loft, South Studios, Dublin 8 from November 15 to 20 in a showcase curated by Aisling Farinella.

The ABSOLUT MODE showcase will not only feature the unique pieces create by Irish designers but also a rare collection of original fashion items from the ABSOLUT Fashion archive which will be showcased in Ireland for the first time.

The pieces include a pair of bespoke boots by Manolo Blahnik, a Hugo Boss suit, a Versace dress once worn by Naomi Campbell, a hat designed by Daniel Swarovski and a dress designed by Greek–Cypriot designer Erotokritos.

And here’s the PR detail:

Commenting on the creative collaboration Richard Brickley, Marketing Manager ABSOLUT Vodka Irish Distillers Pernod Ricard, said, “The collaboration is a continuation of the ABSOLUT legacy and heritage of working with leading fashion designers and artists. The creative collaboration with fashion began back in the early 1990s when ABSOLUT worked with several of the world’s fashion giants such as Stella McCartney, Vivienne Westwood and David Cameron.

Through the years fashion has been one of the creative expressions that ABSOLUT has successfully explored and we are delighted to continue this tradition with a new generation of fashion forward Irish designers. The commission provides an opportunity for members of the public to experience the creativity of the brand in a unique way.”

The ABSOLUT MODE showcase runs from November 15th to 20th in The Loft, South Studios, Dublin 8 the free exhibition will be open daily from 11am to 7pm.

For more information visit facebook.com/ABSOLUT.Ireland or follow on Twitter @ABSOLUTIrl